Working closely with IMM Agency on their creative and concept, TracFone's Refer-a-Friend program is a text-based UGC Contest site developed by Contest Factory that is designed to educate and inform non-customers about the features and benefits of TracFone pre-paid phones. Hosted on a micro-site and Facebook in the general style of a Mad Libs™ type word game, users are asked to enter a person's name and then explain how they would splurge with a friend or family member if they won a $500 Visa gift card. All entries are moderated by Contest Factory's moderation team prior to posting on Facebook. Complete with custom analytics beacons, Official Rules, prize fulfillment, Facebook and Twitter share, this campaign is doing a great job of informing people about the cost savings and other key benefits that TracFone has to offer.
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