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Case Studies

UGC Contests, Sweepstakes, Polls and Prediction and Online Games

Contest Factory Case Studies explore the real work examples of how contests, instant win games and sweepstakes can help companies reach out to their customers and engage them with fun, excitement and prizes. In each study below, you can learn more about how contests can help your company or organization reach out to people, educate them about your product or service and improve their marketing communications. Contest Factory has been providing successful contest campaigns in many different markets for over a decade. The following case studies are highlights of a few of our favorite customer stories.


UGC Contest On-Line
and On-Site Events,
Video

TracFone Pre-Paid Cellular
Contest Case Study

Purpose:
TracFone wanted to communicate to cell users in the U.S. and promote their two core messages “No Bills, No Contracts, No Surprises” and “the customer is always in control” when they purchase a TracFone pre-paid cell phone. They wanted to emphasize their commitment to pre-paid cell phones and the flexibility of TracFone service plans.

Plan:
The concept was to implement a nationwide grassroots marketing campaign using a User Generated Content Contest with the simple premise of having the customer talk about TracFone... Read More


Sweepstakes, Instant
Win Game, Social Media
and Custom App

Northwest Chevrolet Dealers
Contest Case Study

Purpose:
Northwestern Chevrolet dealers wanted to announce the new Camaro model to their territory and provide excitement surrounding the new model (with a boost from the movie Transformers featuring the new Camaro) to bring people into the dealerships for test drives during tough economic times.

Plan
The idea was to run an interactive sweepstakes campaign with the goal of converging online and offline marketing efforts. Consumers would be encouraged to test drive the new Camaro and upon completion... Read More


Sweepstakes, Instant
Win Game, Social Media
and Custom App

CiCi’s Pizza
Contest Case Study

Purpose:
CiCi’s Pizza is a nationwide all-you-can-eat pizza buffet franchise headquartered in Coppell, Texas. The company implemented a quality growth mandate and expects to open 60 new units per year over the next five years. In the summer of 2010, CiCi’s Pizza teamed up with Game Stop to award more than $2.5 million worth of prizes in their ‘Sip & Rip' marketing campaign. This allowed restaurant patrons a chance to win instant prizes and non-winners to have a second chance to win with a fun and interactive online game from Contest Factory... Read More


Sweepstakes, Video
and Voting

VEGAS.com
Contest Case Study

Purpose:
Vegas.com wanted to promote its website and the City of Las Vegas as a destination point for travelers during the winter holiday period. They also wanted to gain insight into travelers’ preferences in regards to specific Vegas attractions and hotel accommodations.

Plan
Vegas.com proposed a 5-week interactive sweepstakes and contest campaign to support their marketing communications plan. The contest allowed visitors to vote on their favorite video... Read More


Sweepstakes, Video,
Voting, Survey and
Social Media

Lifetime Television
Contest Case Study

Purpose:
Lifetime Television Network wanted to aggressively promote four new TV mini-series based on Nora Roberts’ novels to entice their current viewers and gain new viewers for the mini-series.

Plan
Lifetime Television Networks wanted to run a 4-week interactive sweepstakes campaign to promote the new mini-series based on Nora Roberts’ novels: Northern Lights, High Noon, Midnight Bayou and Tribute. Visitors to the site would watch a weekly video clip on each mini-series and vote... Read More


UGC Contest, Audio
Video, Recorder and
Custom App

NET10 Cellular
Contest Case Study

Purpose:
NET10 wanted to help introduce their new NET10 brand to the pre-paid cell phone marketplace. In order to help immerse the pubic with the new brand quickly, NET10 decided to incorporate a User Generated Content (UGC) contest element into their brand awareness marketing campaign.

Plan
NET10 wanted to run a multi-phased competition where consumers would sing NET10’s 30-second jingle and upload it to the Net10.com website. The public and a panel of celebrity judges would vote online ... Read More


UGC Contest, Voting
and Photo

CLIX Portrait Studios
Case Study

Purpose:
CLIX Portrait Studios wanted to introduce their services to new parents and families with young children by utilizing photography (User Generated Content or UGC) in a contest environment and incorporate it into their overall marketing campaign.

Plan
The idea was to run a nationwide multi-phased tournament style contest using photos... Read More